Work
Selected engagements.
- Global winter sports brand · 2025
One vocabulary for a brand sold in forty countries
Product technology described four different ways across engineering, marketing, retail, and web — rebuilt as a single system everyone could use.
- Global winter sports brand · 2025
Finding the revenue leaking out of a product feed
A silent feed rejection was quietly removing products from shopping results in an entire market. Diagnosis, repair, and a monitoring habit so it wouldn't recur.
- Global winter sports brand · 2026
Making the case for replacing petroleum-based components
A materials substitution proposal built to survive contact with manufacturing reality, cost structure, and the marketing claim that would follow.
- Season Eqpt · 2020–2023, 2026
Helped start the brand, then built the system to run it
Season sells snowboards and skis designed not to expire. Founding-team work at launch, then a return five years later to turn the founders’ thinking into a live operating system.
Most of the work lives in market, not in a portfolio.
Ask about a specific problem and we’ll walk you through how something similar was handled.