Global winter sports brand · 2025
Finding the revenue leaking out of a product feed
A silent feed rejection was quietly removing products from shopping results in an entire market. Diagnosis, repair, and a monitoring habit so it wouldn't recur.
The challenge
Product feeds fail quietly. Items get disapproved, disappear from shopping surfaces, and nothing in the day-to-day reporting says so — the line just looks slightly softer than expected.
A regional feed had been rejecting items without anyone noticing, and the affected products were invisible to shoppers in that market.
The approach
Audited the full feed against the merchant specification, isolated the rejection causes, and traced each back to the upstream product data model rather than patching the output.
Rebuilt the affected attributes at source and established a recurring audit so future rejections surface in days rather than quarters.
Outcome
- Affected products restored to shopping surfaces in the impacted market.
- A repeatable audit that turns a silent failure mode into a visible one.