Go-to-market planning that gets product to the people who buy it.

• /Consumer brands planning a season or a launch across direct, wholesale and retail at once.
• /Marketing teams whose channels, partners and paid media each tell a slightly different story.
• /Brands building or rebuilding an athlete, creator or partnership program that needs real deliverables and a budget logic.

1. 01

   Discovery

   The last two seasons' plans, spend and results, the channel and partner inventory, the dealer and retail calendar, and sales targets by market. Ends with where the last plan leaked.

2. 02

   Calendar and budget

   One seasonal calendar and a budget split, approved by the budget owner before any partner or media commitments are made.

3. 03

   Build

   The partner and athlete program with deliverables and compensation logic, a media plan by tier, a retail support kit and performance guardrails, reviewed mid-build with sales and product so it survives contact with inventory.

4. 04

   Run it

   A planning session with whoever runs it week to week, with the option to keep a standing day a month through the season.

• Go-to-market and seasonal planning
• Athlete, creator, and partnership programs
• Media strategy across endemic and paid
• Retail and wholesale marketing support
• Performance channel strategy and oversight

From $4,500

$4,500 is a half-day working session with written findings. A full go-to-market engagement is typically around $30,000 over 6–12 weeks, 20% less for brands under $5M in revenue. Ongoing support through a season starts at $6,500 a month.

• Helped start the brand, then built the system to run it Season sells snowboards and skis designed not to expire. Founding-team work at launch, then a return five years later to turn the founders’ thinking into a live operating system.

• Ori: bringing a print travel magazine to market Craft Grow founder Josh Malczyk co-founded Ori, a twice-yearly print magazine about travel told from the source, and took on the publisher's job of getting it to readers.
• Season Eqpt: helping launch a ski and snowboard brand built not to expire Craft Grow founder Josh Malczyk was on Season's founding team in 2020, shaping the brand thesis that durable goods only expire because marketing tells them to.
• Welcome to the Craft Grow blog This is where we write about brand strategy and the systems that make it run, and where every newsletter and longer social post links back to.

Do you work as a fractional CMO?

Yes, in the form of a standing retainer: a day or two a month for launch reviews, planning and the decisions that come up between projects, from $6,500 a month with a three-month minimum. Most clients start with a defined project and keep the retainer afterward.

What does a go-to-market plan include?

A seasonal calendar, a budget split by channel, the partner and athlete program, a media plan, a retail and wholesale support kit, and a scorecard for performance channels, all telling the same story.

How much does it cost?

A full go-to-market engagement is typically around $30,000 over 6–12 weeks, 20% less for brands under $5M in revenue. A half-day workshop is $4,500, and a standing retainer starts at $6,500 a month.

Who will I actually work with?

Josh Malczyk leads every engagement and stays your point of contact throughout — no account team in between. When the work calls for it, we bring in specialists from our network: creative directors, designers, animators, filmmakers, copywriters and software developers. Josh has held global brand and marketing director roles across K2 Sports' brands (K2, Völkl, Marker, Dalbello, Line and Full Tilt) through their ownership by Jarden, Newell Brands and Elevate Outdoor Collective, was brand architect on Season Eqpt's founding team, and co-founded and publishes Ori magazine.

Do you only work with brands in Seattle?

Craft Grow is based in Seattle and works with consumer brands across the US. Most work runs remotely, with on-site days for workshops, sales meetings and launches when they matter.